Develop professional digital promotion skills and achieve a regulated qualification recognised by employers.
This programme leads to the NCFE Level 2 Award in Digital Promotion for Business, a nationally recognised qualification that equips you with practical digital marketing and website creation skills to secure employment, win freelance work, or build your own business.
Build job-ready web design & digital skills in 6–12 weeks.
Gain a nationally recognised qualification.
Get paid working on real projects while learning.
The NCFE Level 2 Award in Digital Promotion for Business is a regulated qualification on the Regulated Qualifications Framework (RQF).
It develops knowledge and practical skills in:
Your training is divided into clear, manageable units designed to build your skills step by step.
There are no formal exams. Instead, you will complete practical assessments based on the knowledge and skills gained in each unit
How digital promotion supports real businesses
Planning a website around business goals
Writing persuasive website copy
Creating landing pages that convert
Designing blog content for authority
Calls to action and user journeys
Brand positioning and tone of voice
You leave this phase with a fully functioning website.
How search engines work
Keyword research fundamentals
On-page SEO structure
Meta titles and descriptions
Internal linking strategy
Image optimisation
Basic technical SEO
Your website is structured for discoverability.
Setting measurable goals
Understanding website traffic metrics
Google Analytics basics
Tracking user behaviour
Evaluating campaign performance
Improving based on data
You can present measurable digital results professionally.
Learners create a domain-based email (e.g., hello@yourbusiness.com) instead of using generic providers.
Benefit: Instantly increases credibility and trust when communicating with clients.
Learners understand how domains, DNS, hosting, and SSL certificates work.
Benefit: Reduces dependency on others and allows them to confidently manage or explain website infrastructure.
Covers tone, response times, structured updates, and professional boundaries.
Benefit: Builds trust and reduces misunderstandings, leading to repeat work and referrals.
Teaches how to handle change requests, scope creep, and structured feedback cycles.
Benefit: Protects time, protects income, and prevents client frustration.
Covers lawful data collection, privacy policies, and consent basics.
Benefit: Protects learners and their clients from legal and reputational risk.
Covers secure handling of customer data and passwords.
Benefit: Builds trust and protects sensitive information.
The Hywebber Academy
When you enrol on this programme, you do more than join a qualification. You become part of the Hywebber Academy. The Academy is designed to bridge the gap between learning digital skills and applying them in real business environments. Your development does not stop at theory or assessment. It continues into structured, commercial experience.
During the programme, learners complete the core three to five pages of a live website as part of their training and qualification journey. This foundational build forms part of the Academy model.
Once the initial site is delivered, Academy members may be prioritised for ongoing paid work with that client. This may include website updates, SEO improvements, content creation, and digital promotion activity. You develop your skills while contributing to real projects, creating the opportunity to earn as you continue learning.
Through the Academy, you build more than assignments. You develop a portfolio of live websites, search engine optimisation work, and measurable performance results.
Instead of presenting theoretical coursework, you will be able to showcase real client-facing experience and tangible outcomes. This strengthens your employability and increases your potential to secure freelance or ongoing paid opportunities.
The Hywebber Academy is designed as a progression pathway, not a one-off training course. You develop the skills, apply them in real scenarios, and build professional experience within a supported framework. It is a model built around long-term development, practical application and real digital work.
Learners complete assessed tasks aligned to NCFE learning outcomes and build a portfolio of evidence demonstrating competence.
This is not an open-access course. Hywebber operates with limited cohort sizes to maintain professional standards, structured supervision and high-quality outcomes.
To begin, you apply to join the waiting list for the next intake. Applications are reviewed to ensure the programme aligns with your goals and readiness. If accepted, you will receive a formal offer along with your cohort timetable and enrolment details.
Places are confirmed on acceptance and payment only.
100% Online, Live Professional Delivery
This programme is delivered entirely online through live, tutor-led classroom sessions.
Classes take place in the evening, twice per week, over a 10-week period. Each session lasts three hours, giving you six guided learning hours per week.
Sessions are structured, interactive and professionally facilitated. You will participate in live demonstrations, guided workshops and supervised project development. Recordings are provided for revision, but attendance in live sessions is essential.
A minimum of 80% attendance is required to successfully complete the programme. This ensures professional commitment and maintains the standard of the cohort.
Upon acceptance, the programme fee of £499 confirms your place.
This investment provides:
This is a professional development programme designed for serious learners who are ready to build commercially valuable skills.
On successful completion of the programme, required portfolio evidence and attendance criteria, you will achieve the NCFE Level 2 Award in Digital Promotion for Business.
This regulated qualification demonstrates your ability to: